Marketing Project Management

Your Total Marketing Project Management Solution

While making the right planning decisions may be the toughest part of any marketing project, keeping all the parts moving forward together during execution can be the most frustrating and time consuming work.

Marketing Central provides marketing project management software developed specifically for marketing professionals and the highly collaborative interaction among the marketing team, including employees, freelancers, subcontractors, and external agencies.

Marketing Central is actually a series of marketing project management productivity tools, each designed for a specific function. If you are working on a complex project, you need sophisticated project management tools, such as scheduling and budgeting, to keep your team working efficiently. If a project is simple, you don't need a lot of project management overhead slowing you down. Simply use only the tools you need to complete the work at hand!

Marketing Project Management - Key Functions

• Traffic Scheduling - Simply publish Key Project Milestones and Dates or create sophisticated Project Schedules and Job Trafficking Workflows
• Online Proofing & Approval - 100% web-based Proofing, Review, and Approval of marketing and creative documents and files including Drag and Drop™ feedback
• Budget Tracking - Estimate Project expenses and track your actual spending
• Online Discussion - Superior group collaboration and online discussion environment
• Marketing Results Tracking - Establish Project Objectives and tracking actual results

Marketing Central undergoes regular enhancements. Each enhancement is developed with a simple "productivity must" philosophy that ensures new features and enhancements must improve productivity for all users. And the tools must be easy to use across a wide range of marketing projects, from a simple print ad, to a 20-page brochure, to the global launch of a new product.

In Marketing Central, a marketing project can be created in seconds using a template, a simple wizard, or a job request form. Once created, use the appropriate project management tools for the work at hand. Begin with one or two of these tools, knowing the others are always there for you to utilize when needed.

Marketing Project Management - Typical Usage