Marketing Planning & Budgeting
Marketing Planning
Setting your initial annual plan and budget using tools such as email and excel can be cumbersome, but manageable. Modifying them when corporate budgets and objectives change, and being able to see what has been spent and what has been committed is a completely different challenge.
Marketing Central includes a top-down planning module that makes it easy for your organization to set, maintain, and modify budgets and plans, and more importantly, to get a real-time view of how your organization is performing against those plans.
The secure planning function enables one or more people to build and maintain as many plans as needed, each at up to three levels. Budget amounts, actual amounts, and objectives roll up and down your planning levels, including passing down to the project level, where the bottom-up detailed day-to-day work is estimated and managed.
 Take the Quicktour - Financial Planning and Budget Management
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A Complex Campaign | 
Campaign with Objectives | 
Planning View |
Marketing Plans - Typical Usage
Set annual marketing budget and objectives
Plan quarterly campaigns for a business unit or product line
Plan global and regional programs and campaigns
Plan at one, two or three levels
Allocate budgets to individuals, departments, or products
Set marketing objectives by outlets, media, and more
Marketing Plans - Features and Functions
Budget annually or monthly
Set and measure multiple planning objectives
Construct a new plan while your current plan is still active
Attach strategic planning documents
Roll up detailed project budgeted expenses and results
Plan at one, two or three levels
Secure access to plans by individuals or user groups
Empower selected users to use only certain allocated funds
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