Marketing Operations Management

Marketing Operations Management... what you need... when you need it.

Along with marketing resource management (MRM), marketing operations management (MOM) is also a critical part of the marketing management process. Successful marketing operations management is all about using a consistent approach to managing the campaign creation process, no matter what the objective or deliverable, utilizing your marketing best practice processes, and keeping your eye on the details each and every day.

The Marketing Central approach to marketing operations management (MOM) is simple and flexible, enabling you to decide which tools to use from the comprehensive feature set. No one knows your business better than you, and one tool or every tool may be what is needed in your marketing operation to streamline your workflow.

Production schedules, key milestones and up to date information is compiled centrally and presented in an easy to read format that helps you keep your finger on the pulse of your marketing operation, and keeps your employees or contracted resources focused on the tasks that are important to achieve your marketing objectives. Chasing down information about creative material updates through different people is a thing of the past with Marketing Central's marketing operations management system.

Marketing Central's marketing operations management tools are comprehensive and robust:

• Create financial and performance plans
• Traffic all the tasks and work, and manage the team effort
• Proof, Review and Approve everything online
• Log time and expenses, and compare with budgeted numbers
• Define high-level marketing objectives, and track results against these overall plans
• Store assets using a powerful digital asset management systems
• Keep the team informed with easy-to-use marketing event calendars

Marketing Central's marketing operations management solution keeps your marketing and campaign goals on track, your resources utilized, and facilitates the communication and collaboration between the marketing resources in your organization.