Marketing Event Calendar
Publish Marketing Event Calendars
Whether it's a press tour, a media schedule, a trade show calendar, direct mail campaign, or promotions calendar, your team needs to know what marketing events are happening when and where.
The marketing Event Calendar tool makes it easy to publish as many different marketing event calendars as you need. Publish a print media calendar, a TV media calendar, and a radio media calendar. Or, publish one cross media calendar to include all three types of media. You can even grant different users access to different calendars.
 Take the Quicktour - Publish Marketing Event Calendars
| Product Images - Click to Enlarge |
Event List View | 
Monthly Calendar View | 
12-Month View |
Marketing Event Calendar - Typical Usage
Publish an annual promotions calendar
Publish a list of planned marketing campaigns
Publish a trade show event calendar for the year
Publish one or more media calendars
Create a marketing event calendar for field marketing
Manage all events in a press/analyst tour
Publish an event calendar of key product release dates for the marketing team
Publish a list of all marketing campaigns for sales or distributor channels
Track media calendars and insertion dates
Marketing Event Calendar - Features and Functions
Unlimited number of events in a marketing Event Calendar
Unlimited number of marketing Event Calendars
Unique managers can maintain and publish distinct event calendars
Limit user access to selected event calendars
Display events in a list, or calendar views, including monthly, 3 month and 12 month views
Display several marketing Event Calendars at one time
Marketing Events Calendar vs. Traffic Schedules
Since Marketing Central offers both a marketing event calendar tool and a traffic scheduling tool, you might find a comparison helpful.
Marketing Event Calendars
The marketing event calendar is a tool that marketing people use to publish a calendar or list of marketing events for other users, including marketing and non-marketing personnel, to view. The information in the marketing calendar typically covers your fiscal year, a quarter, or some significant seasonal span.
What is a marketing event? A marketing event can be any marketing activity that has a date or span of dates. So, a marketing calendar can be an ad schedule, media schedule, conference schedule, trade show schedule, or any other list of related marketing activities.
How does it work? Using only your web browser, you can quickly create as many marketing calendars as you need, each with as many marketing events as you have.
Templates speed the creation of your marketing calendars, and ensure consistency in your published information for events of the same type. For instance, you can use a TV media schedule template, a trade press media template, a radio media template, or any number of other templates.
Each marketing calendar can be published to any of your users or user groups. So, each user sees only the marketing calendars you want him to see. The built-in security enables you to publish a marketing calendar of confidential future product release dates to your senior management team, and at the same time, publish a marketing calendar to your sales team with all the details of the trade shows you are attending this year.
How are you publishing your marketing calendars today? Most likely, you are using Excel or a PC/MAC based calendar creation software tool.
So, when you think about the Marketing Central marketing calendar tool, think about a better and easier way to publish AND manage your marketing calendar.
Traffic Schedules
The traffic schedule is a tool that a project team uses to ensure all the Tasks needed to complete some marketing action are defined and updated. The traffic schedule is not a publishing tool, but a true group collaboration tool. Schedules are always built within the context of a Project, the major workgroup collaboration function.
Traffic schedules include tasks, not events. By definition, the tasks in a schedule are related, but it is the interrelationship of the tasks that defines the process and work that needs to get done. While there may be one schedule manager, each user has a role in getting work done and is typically responsible for updating a portion of the Schedule.
How are you managing your traffic schedules today? You may not be. You might be using Microsoft Project. You might also be using Excel, but if you are, using Excel to manage schedules is not the same as using Excel to manage marketing calendars.
So, when you think about the Marketing Central production schedule tool, think about a new way for your team to collaborate to get work accomplished.
|
Call +1.770.449.7920
