Marketing Automation

Robust Marketing Automation at an Affordable Price

A solid marketing automation tool must be full-featured, but must be safe, secure, fast, and available 24/7. MarketingCentral has been delivering 100% web-based marketing automation tools to Fortune 500 and smaller companies since 1998.

Marketing automation is a complex concept that describes a system of automated tasks and functions that serve to keep marketing projects on time and marketing personnel on task. The Marketing Central system combines an advanced on-demand delivery architecture with sophisticated marketing automation alerts. Together, they ensure your marketing team receives the cues and information they need to effectively complete marketing projects on time and on budget.

On-demand means always accessible, always on, and Internet-based. An on-demand marketing automation tool has distinct advantages over traditional software systems. When automation alerts reach users, they can access the system through any available computer that has a connection to the Internet, wherever they may be (at work, on the road, at home, on vacation, etc.). Marketing automation delivered as an on-demand solution means work gets done when it needs to get done without the technology getting in the way.

The Automation Alert Architecture enables users to receive important alerts at key milestones or events within projects and campaigns. Have a deadline due? Marketing Automation Alerts notify your team of the impending deadline to ensure it isn't missed. Need an approval on a deliverable from a colleague that is out of town? Marketing Automation Alerts notify the colleague so she can login from wherever she is to complete the approval. Do you have dependent workflow processes that require some tasks to be completed before others? Marketing Automation Alerts notify the person assigned to the dependent task when the predecessor has been completed so no time is wasted waiting for a phone call or email.

Marketing Automation - Simply stated, no one does it better!

Marketing Automation Highlights

• On-demand / ASP Marketing - Access your system from anywhere you have a connection to the Internet
• Private Label Branding - Your account is branded to match your look and feel
• Alert Architecture - Marketing automation alerts trigger email messages to employees and clients keeping them on-task
• Advanced Technology - Our SSL security and ASP model are the most advanced in the marketing management software industry.