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  • Digital Asset Management

    To Maximize the Value of Your Digital Assets

    Just because you don't have 20,000 variations of your logo doesn't mean you don't need a digital asset management system. You just don't need one that costs $250,000 or more. You need a digital asset management solution that enables you to store, secure, and distribute assets important to safeguarding your brand, along with providing the product and support assets your sales people, channels, distributors, and partners need to drive revenues.

    The Marketing Central Digital Asset Management feature enables you to store all of your key corporate digital assets in one centrally accessible location. Since Marketing Central is web-based, users can access your digital assets from anywhere they have access to the Internet. Like every other feature in the Marketing Central system, the digital asset management feature also enables you to set very granular security for each of your marketing assets.

       Take the Quicktour - Digital Asset Management

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    Digital Asset Library

    Activity Logs are Created

    Quick Library Search

    You can give your sales team "read-only" access to one marketing asset folder, while restricting access to the digital asset source files to your creative department. With Marketing Central storing, retrieving, updating and versioning your digital assets is easier than ever before. Visit the online demo center to find out more about Marketing Central's digital asset management solution.

    Digital Asset Management - Typical Usage

  • Brand asset locker for all key brand asset source files
  • Finished asset locker to house all digital creative source files and assets
  • Marketing encyclopedia-to-house PDF, PPT, and Word digital assets used to support a product or channel
  • Branding guidelines library to ensure all digital assets are used correctly
  • Digital Asset Management - Features and Functions

  • Digital asset usage reports and tracking
  • Large file upload supported
  • Upload multiple files at one time
  • Searching on digital assets using keywords
  • Unlimited folder organization with granular user access security
  • Forward files to any email address directly from the system
  • Notify users of new digital asset postings
  • Alert digital asset owners of pending expirations
  • Integrated with project collaboration capabilities
  • Supports large numbers of users with User Group functionality
  • Populate digital asset management libraries by importing a CD/DVD/ZIP file of digital assets
  • Management summary reports on all digital asset usage by user
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