Digital Asset Management
To Maximize the Value of Your Digital Assets
Just because you don't have 20,000 variations of your logo doesn't mean you don't need a digital asset management system. You just don't need one that costs $250,000 or more. You need a digital asset management solution that enables you to store, secure, and distribute assets important to safeguarding your brand, along with providing the product and support assets your sales people, channels, distributors, and partners need to drive revenues.
The Marketing Central Digital Asset Management feature enables you to store all of your key corporate digital assets in one centrally accessible location. Since Marketing Central is web-based, users can access your digital assets from anywhere they have access to the Internet. Like every other feature in the Marketing Central system, the digital asset management feature also enables you to set very granular security for each of your marketing assets.
Take the Quicktour - Digital Asset Management
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Digital Asset Library |
Activity Logs are Created |
Quick Library Search |
You can give your sales team "read-only" access to one marketing asset folder, while restricting access to the digital asset source files to your creative department. With Marketing Central storing, retrieving, updating and versioning your digital assets is easier than ever before. Visit the online demo center to find out more about Marketing Central's digital asset management solution.
Digital Asset Management - Typical Usage
Brand asset locker for all key brand asset source files
Finished asset locker to house all digital creative source files and assets
Marketing encyclopedia-to-house PDF, PPT, and Word digital assets used to support a product or channel
Branding guidelines library to ensure all digital assets are used correctly
Digital Asset Management - Features and Functions
Digital asset usage reports and tracking
Large file upload supported
Upload multiple files at one time
Searching on digital assets using keywords
Unlimited folder organization with granular user access security
Forward files to any email address directly from the system
Notify users of new digital asset postings
Alert digital asset owners of pending expirations
Integrated with project collaboration capabilities
Supports large numbers of users with User Group functionality
Populate digital asset management libraries by importing a CD/DVD/ZIP file of digital assets
Management summary reports on all digital asset usage by user
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