Product    Demonstration    Company    Clients & Users    FAQ  
Marketing Budget & Expense Tracking
Marketing Resource Management   
Plans & Budgets   
Workflow, Traffic, Schedules   
Online Proofing & Approval   
Expense & Time Tracking   
Marketing Results Tracking   
Digital Asset Management   
Marketing Event Calendar   
Quick Links:
  • Marketing Project Management
  • Marketing Operations Management
  • Marketing Automation
  • Related:
  • Marketing Resource Management
  • Marketing Index
  • Budget Tracking

    Track Time and Expenses

    You estimated the work, now you need to track the actual time and/or expenses. At any time, you need to know where you are - on, over, or under budget. Marketing Central's Time & Expense tracking function makes it easy to plan and track key financial and performance information for each of your marketing projects, and to quickly run summary reports, enabling you to get your hands around your marketing spend.

    Maybe you are ready to track expenses, but not time. Maybe you are ready to track both. Marketing Central enables you to track both time and expenses, or one or the other.

    We all know no one likes to complete time cards, and a time card filled in on Friday for work done on Monday isn't going to accurately measure the real effort. If you are ready to track time, you will find Marketing Central's approach very simple - make time tracking a by-product of doing the work!

    Using the Traffic Scheduling function, tasks are assigned to people. When a person works on their task, he can quickly and easily track time against it. The resulting tracked time is organized by project, job number, campaign, person, category and subcategory automatically. This makes the assigning of internal costs to projects and tracking billable hours easier and more accurate than ever.

    Product Images - Click to Enlarge

    Project Budget

    Summary View of a Budget

    Detailed View of a Budget

    Time and Expense Tracking - Typical Usage

  • Set a expense budget and track results for achieving a specific marketing ROI for a direct marketing campaign
  • Tracking time to write copy for a web site
  • Track estimated time vs. actual time for the development of a brochure
  • Track estimated expenses vs. actual expense for new product launch
  • Tracking time to manage a product launch
  • Calculate the marketing ROI of an event
  • Tracking time to design a brochure
  • Tracking time to manage a trade show
  • Time and Expense Tracking - Features and Functions

  • Empower selected users to see budgets, expenses, and results
  • Empower selected users to enter time and expenses records
  • Track time through a master list of to-do's or across all projects
  • Print or export to Excel for in-depth marketing ROI analysis
  • Report on budgeted and actual expenses across projects and campaigns with complete filtering
  • Quickly notify your team of changes to budgets
  • Track expenses by vendors and within specified dates
  • Generate custom reports with an easy to use online query tool
  • Time tracking for an entire Project or campaign
  • Prohibit time tracking on closed projects
  • Automatic audit trail on all time tracking records
  •     Contact Us    Site Map