Budget Tracking
Track Time and Expenses
You estimated the work, now you need to track the actual time and/or expenses. At any time, you need to know where you are - on, over, or under budget. Marketing Central's Time & Expense tracking function makes it easy to plan and track key financial and performance information for each of your marketing projects, and to quickly run summary reports, enabling you to get your hands around your marketing spend.
Maybe you are ready to track expenses, but not time. Maybe you are ready to track both. Marketing Central enables you to track both time and expenses, or one or the other.
We all know no one likes to complete time cards, and a time card filled in on Friday for work done on Monday isn't going to accurately measure the real effort. If you are ready to track time, you will find Marketing Central's approach very simple - make time tracking a by-product of doing the work!
Using the Traffic Scheduling function, tasks are assigned to people. When a person works on their task, he can quickly and easily track time against it. The resulting tracked time is organized by project, job number, campaign, person, category and subcategory automatically. This makes the assigning of internal costs to projects and tracking billable hours easier and more accurate than ever.
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Project Budget |
Summary View of a Budget |
Detailed View of a Budget |
Time and Expense Tracking - Typical Usage
Set a expense budget and track results for achieving a specific marketing ROI for a direct marketing campaign
Tracking time to write copy for a web site
Track estimated time vs. actual time for the development of a brochure
Track estimated expenses vs. actual expense for new product launch
Tracking time to manage a product launch
Calculate the marketing ROI of an event
Tracking time to design a brochure
Tracking time to manage a trade show
Time and Expense Tracking - Features and Functions
Empower selected users to see budgets, expenses, and results
Empower selected users to enter time and expenses records
Track time through a master list of to-do's or across all projects
Print or export to Excel for in-depth marketing ROI analysis
Report on budgeted and actual expenses across projects and campaigns with complete filtering
Quickly notify your team of changes to budgets
Track expenses by vendors and within specified dates
Generate custom reports with an easy to use online query tool
Time tracking for an entire Project or campaign
Prohibit time tracking on closed projects
Automatic audit trail on all time tracking records
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