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Achieving Marketing Management Excellence
Speakers
Laura Patterson - President, VisionEdge Marketing and Author of “Marketing Metrics in Action”. More.
Deborah Colby - VP of Marketing, First Tech Credit Union. More.
Adam Bloom - Director of Product Marketing, MarketingCentral. More.
Overview
Perspective 1: "Key Metrics for Measuring Marketing’s Contribution" presented by Laura Patterson. Laura's company, VisionEdge Marketing, specializes in marketing performance management and has served over 100 clients in the past decade such as Briggs and Stratton, 3M, and Adobe.
Perspective 2: "Getting Results 60 Projects at a Time" presented by Deborah Colby. Deborah's company, First Tech Credit Union, is an innovative, technology-focused, and internet-oriented financial institution.
Perspective 3: "How to Avoid Getting 867 Emails About Each Campaign" presented by Adam Bloom of MarketingCentral.
Presenters will provide unique viewpoints, real-world insights, and best practices on how today's marketer manages the pressures we have in common:
The "law" that we must make relevant, creative, and compelling communications.
The complexity of managing various channels, fragmented media, and the modern customer interaction.
The mandate of accountability, measurement, and marketing ROI.
The desire for better operations, effectiveness, and efficiency.
The un-ending list of project to-dos, the inbox of requests and approvals, and the fire drill of the week.
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Call +1.781.839.8015
