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Panel: How to Overcome Marketing Operations Challenges

Speakers

  • Miyeko Keen, Rydex Investments
  • Sue Turner, CSC (Computer Sciences Corporation)
  • Dick Olsen, Saatchi and Saatchi
  • Suzanne Kissane, Philips Healthcare
  • Alan Bunce, Unica (MarketingCentral)
  • Overview

    Each panelist presents a brief overview of their company and department's needs, challenges, and plans regarding the implementation and management of on-demand marketing operations and marketing project management software. As MarketingCentral customers, panelists also participate in question and answer discussions and elaborate on their achievements, thought processes, and lessons learned.

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