Panel: How to Overcome Marketing Operations Challenges
Speakers
Miyeko Keen, Rydex Investments
Sue Turner, CSC (Computer Sciences Corporation)
Dick Olsen, Saatchi and Saatchi
Suzanne Kissane, Philips Healthcare
Alan Bunce, Unica (MarketingCentral)
Overview
Each panelist presents a brief overview of their company and department's needs, challenges, and plans regarding the implementation and management of on-demand marketing operations and marketing project management software. As MarketingCentral customers, panelists also participate in question and answer discussions and elaborate on their achievements, thought processes, and lessons learned.
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