Web Seminar Videos

Recorded Web Seminars on Marketing Software, Marketing Operations, and Marketing Automation

In addition to regularly scheduled seminars and training provided to clients at no charge, MarketingCentral and its clients regularly share best practices and participate in industry seminars with organizations like the American Marketing Association, the Business Marketing Association, the Association of National Advertisers, and more.

Achieving Marketing Management Excellence

Become well-versed on marketing operations. Three successful marketing operations practitioners provide unique insights on marketing management best practices and marketing automation: "Key Metrics for Measuring Marketing’s Contribution," "Getting Results 60 Projects at a Time," and "How to Avoid Getting 867 Emails About Each Campaign."

Panel: How to Overcome Marketing Operations Challenges

Learn how four thought leaders from different industries crack the code on marketing operations to achieve new levels of marketing ROI and operating efficiency. Presenters include Philips Healthcare, CSC (Computer Sciences Corp), Saatchi & Saatchi, and Rydex Investments.

Accelerating Marketing Operations Precision

Learn how a common set of marketing processes and technologies can transform a worldwide organization of over 500 people at Philips Healthcare. Alongside a "big-picture" view of marketing software within large and mid-sized companies, hear an in-depth case study presented by leaders of the Philips Healthcare deployment of MarketingCentral.

Improving Marketing Operations, No Surgery Required

In today's healthcare marketplace, marketing organizations must help build awareness and market-share in a competitive environment while improving the productivity of the marketing team. Learn from Halifax Health as they share their challenges and elaborate on how MarketingCentral helped impact their business outcomes.

Marketing Communications with a Return on Human Capital

Gain a perspective on three key trends which are having an enormous impact on our work as marketers. Learn from a case study presented by Habitat for Humanity who delivers massive amounts of marketing projects annually and on a global scale. Discover a variety of business case and case study information which can help maximize the productivity of marketing teams.