Case Studies – Marketing Management

How Companies get results with Marketing Software, Marketing Operations, and Marketing Automation

The following cases take an in-depth look at the business outcomes associated with marketing resource management software and provide:

Corel – Consumer and Business Software

Corel is one of the world’s top software companies with more than 100 million active users in over 75 countries. Corel manages a broad product portfolio that spans graphics, photo, video and office productivity software with all marketing materials developed in-house and translated into 26 different languages. Learn how Corel utilizes MarketingCentral to manage the successful growth of a portfolio of product brands and their associated marketing projects with improved accountability, visibility, and client satisfaction.

Philips Healthcare - Manufacturing Devices and Equipment

Philips Healthcare is one of the world’s leading healthcare companies with an in-house marketing communications organization of hundreds of employees spread across the Americas, Europe and Asia. Learn how MarketingCentral has provided the group with greater financial transparency, improved accountability, and better productivity, ultimately driving down marketing costs as a percentage of revenue.

University of Pennsylvania Health System - Healthcare

Pennsylvania Hospital, the nation's first, was founded in 1751 by Benjamin Franklin and Dr. Thomas Bond, and, in 2007, U.S. News and World Report called this modern day health care system "One of America’s Best Hospitals." Learn how this award-winning healthcare organization has improved marketing management processes, increases the visibility of marketing work to executives, and rationalizes project staff and budgets.

Rydex Investments - Financial Services

Rydex manages billions of dollars in assets via more than 100 mutual funds and exchange traded products. Find out how the director of marketing operations and services is able to improve productivity by 25%, streamlines processes across the department, and overcomes the challenges associated with coordinating a significant number of marketing projects and campaigns.

Eat’n Park - Hospitality, Restaurant, and Consumer Goods

Eat'n Park began as a single drive-in restaurant over 50 years ago and has grown into a chain with over 75 locations and 8000 employees. Read about how MarketingCentral enables a single marketer to manage thousands of open tasks and hundreds of projects at the same time.

CSC Financial (Computer Software Corporation) - Consulting, Software, Systems Integration, Outsourcing, and Technology

CSC is a multi-billion dollar company with over 90,000 employees in over 80 countries. Get an overview of how CSC Financial has produced 40% more deliverables without increasing staff, expedites the sharing of status reports, and automates management of the marketing shared services.