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Accelerating Marketing Operations Precision
Speakers
Suzanne Kissane, Philips Healthcare
Alan Bunce, Unica (and MarketingCentral)
Overview
Gain a baseline understanding of "marketing operations" as a concept which is still new at many companies by listening to a short overview of marketing operations presented by Unica (and MarketingCentral) including a common definition, outlines on the importance of marketing operations, comparisons of marketing operations software to other types of business software, and a short background on Unica, MarketingCentral, and our customers.
Hear Philips Healthcare provide an overview of marketing operations including challenges, goals, key benefits, and approach to transforming a department of over 500 employees as part of a global reorganization of people, process, and technology. (Note: This is a shorter version of the panel web seminar recording.)
Please know that the online demonstration has been removed from this version of the presentation. Please contact us for this information.
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Call +1.781.839.8015
