Marketing Communications with a Return on Human Capital

Speakers

Overview

Understand more about three key trends which make the marketer's environment increasingly more challenging, change the way marketers work, generate more volume and complexity for marketing managers, and introduce additional communications challenges. As part of a case study, hear how Habitat for Humanity builds and dedicates a home to someone every 10 minutes, and, at the same time, delivers on a massive number or marketing projects for a large customer-base across a variety of media channels on a global basis. Get an overview of the MarketingCentral application, the top ten business objectives of our customers and prospects, and a summary of our case studies and business cases.