Improving Marketing Operations, No Surgery Required

Speakers

Overview

Halifax Health needed to transform its marketing department and focus on increasing market share in a competitive environment. With upcoming plans around branding and the launch of a key new facility, they wanted to streamline communications across internal teams. In addition, they needed to improve the way they track budgets, reconcile expenses, move out of a “react-respond” project management mode, and measure the work that the department produces. Hear the Halifax story, which was also featured in the article “Software Helps Manage Marketing Projects and Resources” (eHealthcare Strategy and Trends Magazine. March, 2008.).